Building and Scaling a Zero to One AI Voice Platform for Automotive Retail

Voice powered AI assistant for car dealerships across North America
Design Leadership
Branding
Product Strategy
Automotive
AI
CarAi image representing AI assistant
Key results
Built and launched a zero to one AI voice agent and admin platform with live dealership clients in under eight months.

Delivered measurable dealership impact including operational time savings, increased service bookings, and captured revenue.
Overview
I led the zero to one design and launch of CarAi, an AI voice assistant built for North American dealerships.
CarAi autonomously answers inbound calls, books appointments, and integrates with CRM and DMS systems. It reduces administrative workload while improving customer experience. A real time analytics dashboard gives dealerships full visibility into call handling, appointment conversion, and revenue capture.
My role: Director Of Product Design And Brand
I led product design, AI conversation design, brand, and go to market execution.

I took the product from concept to live dealerships, aligning user needs, business goals, and technical constraints in a fast moving AI environment.

This work demonstrates my ability to lead complex technical products from idea to launch while building cross functional alignment across product, engineering, sales, and marketing.

Results for dealerships:CarAi saved Mills Motors 52 hours of phone time

CarAi reduced pressure on front desk and BDC teams while increasing service conversion and measurable revenue.
Mills Motors Buick GMC
Monthly Performance Snapshot
1400
Calls Answered
125
Service Appts
51
Hours Saved
600
Transfer requests
$60k+
Revenue Captured

Zero to One Growth

Growing customer base and scaling momentum in the first 8 months
Built and launched a live AI product within eight months.
Piloted with three large franchise dealership groups to validate the product, refine AI prompts, resolve technical issues, and improve customer experience before scaling.
Defined and executed a lean go to market strategy across LinkedIn, Facebook, and paid search.
Results included:
• Grew LinkedIn from zero to 3,000+ followers in five months.
• Built an inbound dealership pipeline through landing page leads.
• Improved organic visibility and LLM search presence.
CarAi was featured in Forbes, Business Insider, and Associated Press.
Business Insider logo
Forbes logo
Associated Press Logo

My Design Leadership & Product Strategy

Design Leadership
Led cross functional teams through complex technical builds. Mentored designers and aligned product, engineering, and commercial stakeholders.
Roadmap & Planning
Translated product vision into actionable design plans. Balanced user needs, technical feasibility, and commercial priorities in a fast paced startup environment.
Product Strategy & Scaling
Drove zero to one product strategy through launch. Established scalable design foundations to support growth and feature expansion.
Brand Design & Direction
Built the CarAi brand from the ground up. Defined visual identity, tone, and creative direction across website, paid ads, social content, and promotional video.

I led the product and AI design for CarAi

B2B SAAS Product Design
Designed the end to end dealership experience for automating inbound calls and supporting BDC teams.

Created AI conversational flows, scripts, escalation logic, and prompt structures to ensure natural, effective, human sounding voice interactions.
CarAi. The Ai assistant for busy car dealershipsSliders representing A.I. prompt configuration and setup.
Dealership Admin Platform
Designed a B2B AI admin interface with simplicity as the core product principle.
Focused on clarity, usability, and actionable insights to ensure dealership teams could quickly understand performance and optimize outcomes.
CarAi Dealership DashboardCarAi Admin Customer Contact CenterCarAi Admin Appointment table
Get in touch to review the full design!
"I had the pleasure of working with Robbie at both CarAi and EV.com, and I can confidently say he’s a world-class designer. Robbie brings an incredible range of skills across disciplines: graphic design, web, UX, and video. He continually impressed me with the depth of his toolbox. Beyond his creative talent, Robbie also excelled as a product owner, seamlessly bridging the gap between client needs, design, and engineering. He’s not only an exceptional designer, but a true team player who elevates every project he touches."
Benjamin Wenger. Head of Sales at CarAi.
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