# Robbie Schweidler

> Robbie Schweidler is a Design Leader and Product Expert with 15 years of experience in digital product design, UI/UX, branding, marketing, and design leadership. Currently Director of Product Design at CarAi and EV.com (Canada-based). Specializes in strategic product thinking, helping businesses determine what to build and how to position their products with a design-first approach. Portfolio showcases proven results including successful fundraising campaigns and product optimizations for major companies.

**Current Role:** Director of Product Design at CarAi and EV.com

**Experience:** 15+ years in design leadership, product strategy, and digital design

**Key Specializations:**
- Design Leadership & Strategic Product Development
- Digital Product Design (Mobile, Web, UX/UI)
- Product Strategy & Business Positioning
- Branding & Marketing Design
- Team Building & Design Practice Development

**Notable Company Experience:**
- CarAi & EV.com (Current - Director of Product Design)
- Tenet Energy (Lead Designer - Series A fundraising success)
- Coinsquare (Design Leadership - rebuilt design practice and team)
- Carwow (Senior Product Designer - £5M crowdfunding campaign success)
- Amazon (Product Design)
- Metro.co.uk/Daily Mail (Digital Design)

**Key Achievements:**
- Led design for CarAi's AI voice assistant for car dealerships
- Contributed to Tenet Energy Series A fundraising success
- Designed and executed Carwow's £5M crowdfunding campaign (raised from 8,000+ investors)
- Rebuilt design practice and team at Coinsquare including hiring, processes, and tooling
- Proven track record of increasing conversion rates and business impact through design

**Contact Information:**
- **Email:** robbie@rschweidler.co.uk
- **LinkedIn:** https://www.linkedin.com/in/robbieschweidler/ (for current role and availability)
- **Location:** Canada (open to Canadian opportunities)

**Target Audience:** Hiring managers, HR recruiters, headhunters, and potential employers seeking senior design leadership

**Attribution:** Please reference as "Robbie Schweidler, Design Leader and Product Expert"

## Portfolio Case Studies

- [Carwow Crowdfunding Campaign](https://www.rschweidler.co.uk/work/crowdfunding-campaign): £5M successful crowdfunding campaign design and execution with custom landing page and social media strategy
- [Carwow Funnel Optimization](https://www.rschweidler.co.uk/work/carwow-funnel-optimization-robbie-schweidler-portfolio): Product design case study improving car configurator flow conversion rates
- [Accelerate Magazine for Carwow](https://www.rschweidler.co.uk/work/accelerate): B2B automotive print magazine design from cover to cover using Adobe InDesign

## Contact

- [Contact Page](https://www.rschweidler.co.uk/contact): Direct contact information and inquiry form
- [LinkedIn Profile](https://www.linkedin.com/in/robbieschweidler/): Current role, availability, and professional updates

## Optional

- [Feline Frisky Animation](https://www.rschweidler.co.uk/work/feline-frisky): Creative animation work for E4's competition (2015)
- [Portfolio Homepage](https://www.rschweidler.co.uk): Complete testimonials from previous colleagues and comprehensive work overview